Is demand or creative? - Apple's Products
New iPad last week listed the specifications and there is no breakthrough differences in the name of the new set for the iPad the New instead of the iPad, led to the evaluation of different market. Since Apple introduced the i-series products (especially the iPhone and the iPad) to lead the market trend, even before Apple CEO Jobs has said that consumers do not know what they want; Jonathan Ive, Apple's senior vice president, also said that Apple does not do focus groups, market research, because consumers are not qualified to assist in the design of Apple products.
Indeed, Apple iPod began goods traction pulse of the market, or even rewrite the definition of the industry. Not so much the market in predicting Apple's new products, but rather that the market in expectation Apple will come up with the goods than expected. This New iPad listed personally do not think the specification differences in the magnitude or named worthy of discussion as long as the competing brands have been chasing the road opened by the Apple, the Apple of goods as long as the quality, do not go wrong, the New iPad in the market Arctic Monkeys scene can be expected.
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