Well-known psychological effect: Authority of Effect
American psychologist who has conducted an experiment: in to the Department of Psychology at a university students lectures to students from outside the school hired a German teacher, said that the German teachers are from the German chemist. Experiment in which he took out a bottle containing distilled water, saying it was his new-found a chemical substance, and some odor, invite all the students raise their hands when they smell the odor, the results of the majority of students raised their hands. For the distilled water had no odor, why do most students think scented and hand it?
This is because there is a widespread social and psychological phenomenon Authority of effect. The so-called Authority effect refers to the speaker, if high status, prestige, respect by others, then the words easily lead to others, attention, and believe that its correctness, that is, "people dissatisfied with the light, people in your overly serious." Authority effect of the prevalence of, first of all because people have "security mentality", that people always thought that authority figure is often the correct model, obedience they will have their own sense of security, increase, not an error of "insurance factor"; Second, because people have "praise psychology", that is, people thought that the requirements of authority figures and social norms are consistent with the requirements in accordance with the authority figures will get all aspects of praise and rewards.
In real life, the use of Authority effect There are many examples: advertising authority figures when you praise a product, reasoning in the debate by quoting the words of authority figures as an argument and so on. In interpersonal exchanges, the use of "authority effect", but also can achieve direct or change the other's attitudes and behavior goals.
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