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colspan="2">&nbsp;</td> </tr> </table> <table cellSpacing=0 cellPadding=0 width="100%" align=center border=0> <tr> <td colSpan=3 height=50><h1 style="font-family:Arial; font-size:22px; margin:0px;"><u>Slogans reaction</u></h1></B></FONT></td> </tr> <tr> <td style="WORD-BREAK: break-all" colSpan=3><h2 style=" font-family:Arial; font-size:16px; margin:0px;"><i>consignas reacción</i></h2></td> </tr> <tr> <td colSpan=3>&nbsp;</td> </tr> <tr> <td height=23 colSpan=3 class=Article_tdbgall> <table width="100%"> <tr> <td width="58%"><FONT size=2><i>Author: <a href='/ShowAuthor.asp?ChannelID=1&AuthorName=BeautyAngle' title='BeautyAngle'>BeautyAngle</a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Reads: <script language='javascript' src='http://beautyangleshop.com/Article/GetHits.asp?ArticleID=1865'></script></i></FONT> </td> <td width="42%" align="right"><FONT size=1><!-- AddThis Button BEGIN --> <a href="http://www.addthis.com/bookmark.php?v=250" onMouseOver="return addthis_open(this, '', '[URL]', '[TITLE]')" onMouseOut="addthis_close()" onClick="return addthis_sendto()"><img src="http://s7.addthis.com/static/btn/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=beautyangle"></script> <!-- AddThis Button END --> <a href='http://beautyangleshop.com/Article/Comment.asp?ArticleID=1865' target='_blank'>Comment</a> <a href='/User/User_Favorite.asp?Action=Add&ChannelID=1&InfoID=1865' target='_blank'>Favorite</a> <a href='http://beautyangleshop.com/Article/SendMail.asp?ArticleID=1865' target='_blank'>SendMail</a> <a href='http://beautyangleshop.com/Article/Print.asp?ArticleID=1865' target='_blank'>Print</a> <a href='javascript:window.close();'>Close</a> </FONT></td> </tr> </table> </td> </tr> <tr> <td class=bgc1 colSpan=3 height=1></td> </tr> <tr> <td valign="top" id=fontzoom height=300><P><STRONG><U>SLOGANS REACTION</U></STRONG></P> <P>Brand name, logo and company slogan is an integral part of the marketing message. Their goal is to make a product or a consumer companies have a positive response.</P> <P><A title="Slogans reaction" href="http://www.beautyangleshop.com/" target=_blank><IMG style="WIDTH: 305px; HEIGHT: 185px" border=0 alt="Slogans reaction" align=right src="http://beautyangleshop.com/Article/UploadFiles/201112/slogans-reaction.jpg" width=460 height=276></A></P> <P>Author's research shows that consumers generally will accept the brand name or logo implies, but advertising language guide there is resistance. For example, the customer read the language of advertising to encourage consumption ("luxury, you deserve to have"), the neutral ads and read the words ("forever") than after, they decided to spend 26% less money. In reading a slogan to persuade people to save money ("spend less, dress well"), they decided to spend the money, but an average of 29%.</P> <P>Another example is Wal-Mart to promote thrift, but its slogan "save money Better Life," has led to customers wasteful consumption. Slogans been counter-productive effect, because consumers believe that advertising language has deliberately attempted to persuade, but the brand is not the case. This knowledge may be unconscious, consumers will not help to resist the advertisement information.</P> <P>Marketers do not need to fear that slogan would be counterproductive to give up advertising slogan. In fact, if we can guide consumers not to focus on advertising to persuade the intent language, the publicity can be a positive influence. Marketers must understand that even the subconscious manipulation of information may also be cause for revulsion.</P> <CENTER></CENTER></td> <td valign="top"></td> <td align="center" vAlign=top> <script language='javascript' src='/AD/200905/23.js'></script></td> </tr> <tr> <td colspan="4" align="right" valign="bottom"><div id="fb-root"></div><script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://www.beautyangleshop.com/Article/ShowArticle.asp?ArticleID=1865" send="true" width="450" show_faces="true" action="like" font="tahoma"></fb:like> </td> </tr> <tr> <td align="center" colSpan=4 height=10> <script language='javascript' src='/AD/200810/2.js'></script></td> </tr> <tr> <td colSpan=3 height=6></td> </tr> <tr> <td style="font-family:Arial;" colSpan=3><em><li>Prev : <a class='LinkPrevArticle' href='http://beautyangleshop.com/Article/WorldBusiness/201112/1864.html' title=' Title: Use 3A method to handling customer crisis by:BeautyAngle 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<tr> <td height=28></td> <td style="font-family:Arial;"><em><strong>slogans reaction, marketing message, wal-mart, counterproductive, subconscious manipulation, wasteful, consumption</strong></em></td> <td></td> </tr> <tr> <td height=8></td><td></td><td></td> </tr> <tr> <td bgcolor="#aaaaaa" width=13 height=28></td> <td bgcolor="#aaaaaa"><FONT size=2><B>Related Articles</B></FONT></td> <td bgcolor="#aaaaaa" width=10></td> </tr> </table> <table cellSpacing=0 cellPadding=0 width="100%" border=0> <tr> <td width=1></td> <td vAlign=top> <table style="WORD-BREAK: break-all" cellSpacing=0 cellPadding=0 width="96%" align=center border=0> <tr> <td style="font-family:Arial;" vAlign=top height=70><FONT size=2><em>No found.</em></FONT></td> </tr> </table> </td> <td width=1</td> </tr> </table> </td> <td width=5></td> <td class=bgc width=8></td> </tr> </table> <table class=bgc cellSpacing=0 cellPadding=0 width=1000 align=center border=0> <tr> <td class=bgc width=8></td> <td vAlign=top> <table cellSpacing=0 cellPadding=0 width="100%" border=0> <tr> <td bgColor=#ffffff height=5></td> </tr> <tr> <td bgColor=#f8cdfa height=1></td> </tr> <tr> <td bgColor=#ffffff height=5></td> </tr> <tr> <td bgColor=#f8cdfa height=1></td> </tr> <tr> <td bgColor=#ffffff height=5></td> </tr> </table> <table cellSpacing=0 cellPadding=0 width="92%" align=center border=0> <tr> <td align=middle width="100%" height=25 tyle="COLOR: #ffffff" sclass="bgc1"><FONT size=1>| <A href="/">Home</A> &nbsp;&nbsp; | &nbsp;&nbsp; <A class=Bottom href="javascript:window.external.addFavorite('http://www.beautyangleshop.com','Beauty Angle Shop');">Favorites</A> &nbsp;&nbsp; | &nbsp;&nbsp; <A class=Bottom href="mailto:shop@beautyangleshop.com">Contact us </A>&nbsp;&nbsp; | &nbsp;&nbsp; <A class=Bottom href="/FriendSite/Index.asp" target=_blank>Links</A> &nbsp;&nbsp; | &nbsp;&nbsp; <A class=Bottom href="/Copyright.asp" target=_blank>Privacy Policy</A> &nbsp;&nbsp; | &nbsp;&nbsp; <A href="/Shop/Shopinfo.asp" target=_blank>Help</A> &nbsp;&nbsp; | &nbsp;&nbsp; <a class='Bottom' href='/Admin/Admin_Index.asp' target='_blank'>Admin Login</a> | </FONT></td> </tr> <tr> <td background=/Skin/sealove/line01.gif height=1></td> </tr> </table> <table cellSpacing=0 cellPadding=0 width="100%" border=0> <tr> <td align=middle></td> <td class=bgc1 align=middle width="100%"><FONT color=#ffffff size=1>Beauty Angle Shop is professional nail art, nail polish, Manicure Kits, Fashion Jewelry, Gift Box, Ties and Sports goods Wholesale and Retail.<BR>Copyright 2008-2011 <a href="http://www.beautyangleshop.com"><font color="#ffFFFF">Beauty Angle Shop</font></a><br><div style="display:none"><script language="javascript" src="http://count11.51yes.com/click.aspx?id=114381307&logo=1" charset="utf-8"></script></div><BR></FONT></td> <td align=middle></td> </tr> </table> </td> <td class=bgc width=8></td> </tr> </table> <table border=0 cellSpacing=0 cellPadding=0 width=1000 align=center> <tr> <td width=15>&nbsp;</td> <td 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